Instagram has held its popularity as the trendy, visual, and influential social media platform for a while. Between 2013 and 2018, Instagram expanded from 90 million users to 1000 million users. That makes one very powerful marketing tool.
We will elaborate more on this later, but we want to really punctuate that the first, and most important, step to building a brand online will be buying Instagram likes. Many brands don’t say it openly, but almost every brand or influencer you know started out buying likes. It’s because that engagement is exactly how brands get on the top of news feeds and onto explore pages. It’s the first step to getting organic engagement and growing your brand. Leoboost makes it affordable and easy to buy likes. With their features, buying instant likes from real accounts has never been more accessible.
The Power of Instagram
Progressive organizations are switching to Instagram as their main channel for ads. Instagram has evolved into a great marketing outlet.
Taking social media one step further, Instagram has convinced users to not only follow their friends but to also seek out Instagram influencers and celebrities. At this point, Instagram has invented its own stream of entertainment and marketing.
In 2021, Instagram will only continue to grow. That’s why it is the backbone of many digital marketing campaigns.
Top 11 Marketing Tips for Brands
Why market through Instagram? Instagram inspires people to discover things they care about. A study shows that 60% of people say they discover new products on Instagram, and more than 200 million Instagrammers visit at least one brand profile a day. These numbers demonstrate the powerful marketing Instagram has to offer to brands.
1.) Convey Your Mission
Portraying your brand’s promise through its Instagram presence is a great way to engage customers. By presenting a backstory and purpose to your brand brings it to life, and allows individuals to build a relationship with the brand. Be sure that your brand is consistent, and you have a clear idea of what you represent and what value you have to offer to your clients.
2.) Power of Likes
Companies can attain validation and engagement through their number of likes on Instagram. One way users and companies can popularize themselves is to buy Instagram likes.
Why is this successful? Buying Instagram likes makes a brand look like it’s already established and loved by other clients. Strategies that boost brand appearance are valuable details that Instagram users pick up on.In our website you are able to buy instagram likes with paypal that will lead to your brand’s Instagram credibility, trust, and sales.
3.) Promote Your Instagram Everywhere
Promoting your brand’s Instagram account makes it accessible to bring in more followers. The more followers your brand has, the more awareness it gets. Marketing the Instagram account also speaks to your brand’s engagement with the community and customers.
4.) Visual Storytelling
Instagram allows companies to create and control their perfect brand identity. This means that potential followers can emotionally connect with your organization’s brand experience. Companies with a presence on Instagram have the opportunity to reach the customer on a social level.
Strong Instagram accounts should identify your brand’s background, mission, and storyline. These elements of your brand will map the content, postings, and overall aesthetic portrayed through your brand’s account.
5.) Relate to Your Followers
If you can determine why your target demographic is scrolling through Instagram, then you can anticipate their interest. By keeping your target audience in mind for every post, the content on your account will relate to your followers. This tandem act will allow your brand to maintain and gain followers while continuing to stay relevant to your brand.
Remember the golden rule of digital marketing: 20% overt advertisements, 80% otherwise entertaining content. That means the majority of your feed will be made up of funny, interesting, or beautiful images. Only 20% will be advertisements for your products or product reviews.
6.) Avoid Over Posting
Posting too often turns a brand’s social presence into an ad. By marketing on Instagram, the goal is to blur the lines between advertisements and social media. Constantly posting too many pictures, videos, and stories may overwhelm users with a desperate cry for attention.
7.) Emphasize Your Brand’s Value by Supporting a Good Cause
Some brands have a unique, but successful, approach to their posts by highlighting their brand’s morals.
If your brand can partner with a good cause, it will forge a better connection between the brand and its followers. You also get the added benefit of engagement that flows over from that charity’s social media accounts.
8.) Target Youth on Social Media
It has been shown that 77% of youth between the ages of 18 and 24 say that they will scroll through their phones before deciding to do anything else. Additionally, 71% of 18 to 24-year-olds are Instagram users. These statistics show the magnitude of how many people are reached through advertisements posted on Instagram.
When thinking of who your brand is going to reach, consider the demographic between 18 and 24-year-olds. These young adults on Instagram are most likely to run into your brand’s page, and hopefully, your brand can attract them.
9.) Use Resources
Instagram has tons of great Instagram tools throughout the app, so use them. Since its first existence in 2010, the app has been enhanced in many ways, including its marketing tools.
Resources like, Instagram For Business blog is a great network to subscribe to. There, you can find endless tips on how to craft your brand account and the best tools to utilize.
10.) Add Stories
By adding stories to your brand account, you’re also giving followers an inside look at your organization. Posting a story is a live-feature tool, that allows you to post videos and photos that seem natural and spur-of-the-moment. For example, Theo Chocolate has stories of the chocolatiers working their magic! Followers can watch the stories and see the chocolate they enjoy being made.
11.) Interact with Other Users
Gaining inspiration and attention from others on Instagram will enhance your own brand’s presence.
Search popular hashtags and other users that might align with your brand. By seeking out new connections with others, your own brand’s presence will build and grow.
Instagram is the place to market your brand in 2021. As explained in this article, there are many ways to gain popularity and presence on “the gram.” Follow Leoboost’s blog to get clever tips for enhancing your Instagram presence.