Over the years, Instagram has seen a massive increase in popularity which set its position as a major social media giant.
For individuals and brands alike, Instagram has now become the main source of revenue. From initially starting as a photo-sharing platform, the app has come a long way with its amazing set of features.
If you want your brand to amp up its Instagram marketing game, you can do so by using our services. These video views will create the right buzz among your audience and boost your credibility.
Today, Instagram acts as an important digital marketing tool for all forms of marketing, promotions, and advertisements. However, it works as a marketing tool only if you know how to use it right. This is because Instagram also comes with many possibilities for mistakes that could cost you in the long run.
To help you achieve Instagram success, we will help you avoid 12 common mistakes you’re probably about to or have already made on your Instagram.
1. Not Having A Marketing Strategy
Instagram is not just about high-quality photos and videos. What equally matters is how your content reaches your target audience. This is why having a clear goal is so important. Having a marketing strategy will not only show you the right direction but will also help you track your progress.
2. Keeping Your Profile On Private Mode
A private Instagram profile allows only the approved followers to see your content. In most cases, a user will not follow you if they can’t see what you’ve been posting. This ultimately shrinks your brand’s exposure and limits your target audience from reaching you.
3. Not Utilizing Instagram Bio
If your Instagram is a store, your bio acts as a storefront and without an attractive storefront, your customers are likely to abandon your feed even before they come across it. To avoid this, create an Instagram bio that is short, succinct, and represents what your brand stands for.
4. Posting Repetitive or Unoriginal Content
Since Instagram constantly churns out content, users tend to expect fresh and unique content from the pages and people they follow. For example, if a brand constantly posts promotional posts or cliched quotes, the brand’s followers will gradually begin to ignore these posts or even unfollow them for redundancy. It’s also important to avoid constantly uploading the posts from the past and create something new instead.
5. Posting Content That is Not Double-Checked
If you work hard to generate high-quality content, you should take the extra step to ensure that it is free of flaws and errors. Spelling mistakes, faulty grammar, or flawed pronunciation can leave a bad impression on your followers which can cost you the likes your post deserved. This is why it’s important to proofread your content before posting it.
6. Not Captioning Your Post
Every Instagram post is incomplete without a caption. Although often overlooked, captions play an important role in engaging your audience. It helps you communicate what your brand stands for and can even be used to ask important questions to your audience.
7. Not Being Consistent
Instagram marketing demands a high level of consistency. Posting content consistently creates the elements of curiosity and reliability among your followers. It also increases your activity levels and helps your posts appear on the Explore Page. To maintain consistency, make sure you compile daily or weekly posts and schedule them to be posted on time.
8. Not Tapping Instagram Videos
Instagram video posts are known to receive 38% more engagement than Instagram image posts. This proves how not using Instagram videos can be a waste of resources. The platform lets you post video content in a variety of forms like Stories, IGTV, Reels, or Videos. With all these amazing features, brands that use Instagram videos undoubtedly attract better engagement.
9. Not Interacting with Your Audience
Instagram is a platform where engagement is everything. It is the only way you can gain views, likes, and followers organically. This is because Instagram stories make users feel valued and draw important user feedback. From Instagram Question Stickers to Instagram contests, you can use a wide array of Instagram engagement tools to keep your followers happy.
10. Being Over-Promotional
Users on Instagram don’t expect to be bogged down by ads and promotions all the time. What they want is something that can resonate with them. By over-promoting your brand, you indirectly kill the enthusiasm your followers have for your content. To avoid this, you can follow the 80/20 posting rule, with only 20% promotional content and 80% content that your audience relates to.
11. Using Hashtags Inappropriately
Instagram hashtags are a game-changer if you want to increase the views and reach of your posts. If used properly, they will help your target audience find and follow you. By overstuffing random hashtags in your posts, you’re simply wasting your time even if you think it makes a difference. To avoid this, research the hashtags that are relevant to your post and post only up to 10 of them.
12. Ignoring Instagram Insights
The only way to track your Instagram progress with the help of reliable numbers and solid figures is through Instagram Insights. Alongside helping you track your progress, Instagram Insights help you understand important things like what kind of content drives the most engagement, what the best posting timings are, and more which can be monumental in helping you perform better daily. All the work you put into increasing your Instagram views growth would mean nothing if you don’t use the opportunity to track it down.
While increasing your Instagram growth isn’t a cakewalk, avoiding these common errors will help you remove all forms of marketing glitches that would have otherwise been harmful to your brand. This in turn puts you in a better spot for achieving the goals that you set.
What is forbidden on Instagram?
Illegal Content - Is not allowed or praise of terrorism, organized crime or hate groups on Instagram. Offering sexual services and selling firearms and drugs are also prohibited. Hate Speech, Bullying and Abuse and others.
Can Instagram spy on you?
Even though there are rumours about this, the answer is no. Instagram does not and has no right to spy on you.
Why are people getting banned on Instagram?
The most apparent sign of receiving a temporary block from Instagram is through trying to grow a significant number of likes and followers at one time.