Instagram has been around for a long time now. It is a well-established social media platform that people utilize on a daily basis. It has right around 1 billion monthly active users and hugely popular on a global level. With the right kind of plan and strategy, you can even make a living on the site.
At the very least you could get a bunch of free stuff. That being said, getting to the top isn’t easy, even with all the users. If you want to get to the top, you’ll need to be unique and engaging with a story that appeals. Have you wondered who is already at the top and how or why they got there?
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20. Katy Perry
Katy Perry is already a global pop start, so it probably doesn’t come as a surprise to many that her Instagram account has nearly 90 million followers. However, she is even more popular on Twitter. On her Instagram account, you’ll find everything from footage of her events to music videos, selfies, and just general life updates. She also likes to intrigue her followers with story highlights of stops and visits that she makes around the world while on tour or vacation.
It is probably not a surprise to see just a well-known brand like Nike on this list either. This just goes to show you how important social media is and what an influence it can have on business. The thing that they do so well is that they fit and change with their brand. On their account, you’ll find a mix of videos and photos as well as links to their IGTV content. They currently have a little over 100 million followers.
18. Miley Cyrus
Here is a child star turned giant pop star. However, her Instagram account is nothing, but typical. She has the basic selfies, shots from her photo shoots, and videos from her concerts. She is also constantly leaving new content and announcements about the going-ons in her daily life. Despite all this, she has 104 million followers.
17. Khloe Kardashian
There are plenty of popular Kardashians out there, but it is Khloe that has 105 million current followers. You’ll find that she along with her family have found major success on this social media platform and use it to constantly update and engage their fans. She posts about her life, business, and daily activities.
16. Nicki Minaj
With 110 million followers, Nicki takes 16th place. It probably isn’t a surprise to see a lot of musicians on the list because this type of platform really is tailor-made for them. Her account is basic and just like you’d expect. It includes lots of pictures from events and backstage along with videos of her tours, personal life, and interactions with fans.
15. Jennifer Lopez
Jennifer Lopez has currently 114 million followers, and you’ll see that she clearly puts a lot of work and effort into her account. It paid off. She is also a musician and actress for anyone that didn’t know, but her account includes a lot of the usual content. You’ll find everything from behind-the-scene photos to music promotions, and videos. She also likes to create her own hashtags and post story highlights from time to time.
14. Kendall Jenner
It probably is no surprise to see another Kardashian on the list. Although she does not share the same last name, she is the stepsister of Khloe. While her account is basic at best with promotions, selfies, pictures, and photoshoots, she has 123 million followers.
13. Taylor Swift
Taylor might be one of the most influential people on Twitter, but she only ranks in at 13 on Instagram with 127 million followers. Despite this, she is far more public on Instagram. She utilizes the story highlights section all the time and posts shots from her performances along with promotions of her latest work and activity.
12. Justin Bieber
As one of the biggest pop stars on the planet, Justin has an Instagram following of nearly 130 million followers. His account tends to be on the more laid-back side, as it usually just shows him goofing off and wasting time. You’ll find most shots and videos of him hanging with other stars, April Fools pranks and even cartoon drawing of himself.
11. National Geographic
Not many people would think that National Geographic is still as popular as it is today thanks to the Internet. But, if anything, they have used the Internet to their advantage. That much is clear with their 131 million followers. They have taken full advantage of everything that Instagram offers by posting photos from their slew of professional photographers.
He might be the first footballer on the list, but he is certainly not lacking with 134 million followers. He is a forward for Paris Saint-Germain and as you’ve probably guessed, most of his pics and videos are of him playing football with other celebrities and generally living the high life.
Beyonce comes in at number nine with 141 million followers. She might be known as the queen, but her account is by all means plain. It is not more than a photo and video wall of her performances and professional work. There are very few personal postings, but you can catch some from time to time.
8. Lionel Messi
Part of the National Football Team, Lionel has 143 million followers. He is the captain of the team and without a doubt one of the most famous players. His account is pretty much what you’d expect with shots and videos of him in his professional element. There are some of his personal life and events that he attends.
7. Kim Kardashian
Here is another Kardashian, but this one is a bit more popular with 160 million followers. Her account is arguably similar to that of her sisters, and it really is surprising that she has so many more fans.
6. Kylie Jenner
Kylie might rank in at 6th, but she is easily one of the biggest Instagram stars today. She once held a spot for the most-liked Instagram post in the world. In addition to this, she has numerous entries that are always ranking in the top 20. It is a true wonder that she is only 6th with 163 million followers.
5. Selena Gomez
This musician and actress is a regular on Instagram. Posting everything from selfies to shots of herself hanging out at home with her family and friends. Probably what gains her the 168 million followers are the few political posts that she’ll make from time to time.
4. The Rock
Are you really surprised to see the world’s top-paid actor here? Probably not and he boasts over 170 million followers. Most of his shots and videos are of him on set filming a TV show or getting ready to film or do an interview. The Rock keeps is strictly professional.
3. Ariana Grande
With 175 million followers, Ariana comes in at 3rd on the list. She is the last musician but a superstar at that. Her feed is about her professional career, meeting with other celebrities, and your general day-to-day activities, but she must have some good stories to have this many followers.
2. Cristiano Ronaldo
With 204 million followers, Cristiano is the most followed human in the world. He is one of the soccer greats and that is pretty much what his posts are all about. However, he does like to shake things up from time to time, and you’ll see a lot of his family life on Instagram.
Instagram itself comes in at number one with over 330 million followers. This feed has a clear aim, as it helps individuals show off the most interesting trends as well as the biggest aspects of their lives. It gives people a real chance to see how the other half live, so to speak. It can also give consumers a unique look into businesses and the day-to-day operations of a business.