Instagram has never been more important than now. Everyone has it and everyone needs it. With one billion of active monthly users on Instagram, the opportunities are endless. That is why people are asking questions like: how to get more likes; how to gain more followers on Instagram; what are the best Instagram business tips you can use? You are not alone!
Every brand out there that is using Instagram for business is looking how to increase Instagram engagement. Luckily it’s not as hard as you may think! In this article, we will give you the best Instagram tips for your business to make your social media account more efficient and sustainable and reach more people. Your Instagram profile is like a business, and every business needs tips. That is why we are offering you the best business Instagram tips. So let’s get to it.
1. Post Consistently
Brands need to be extremely active in order to gain more likes and get more followers. Statistics have shown that if you want to boost engagement rates, the best would be to post 1-2 posts a day. This way your feed is fresh and relevant, which shows credibility to users.
Another important tip for your business is to know the best time to post on Instagram. Recommended post times can vary, depending on the time zone you are at, and your target group, but usually the best time to post on Instagram is around 8AM-9Am and 2PM-5PM.
Hashtags are super important. They define what your post is about, while giving you search advantage. Using them wisely will only bring you positive feedback. But how to use hashtags on Instagram properly? Selecting the best hashtags for your Instagram posts can mean the difference between appearing as a top post or being at the bottom of the feed.
Making your hashtags generic like #christmas or #fashion, is not a good idea, because you will face big competition. Instead for the best result, do your hashtag research first. Try to use a mix of trending keywords along with hashtags that describe your post. With this Instagram tips you will get yourself a winning hashtag!
3. Photo Quality
Back when Instagram started, we all had older phones which made it extremely hard to get the best quality photo. Today that is not the case anymore. Now everyone has the least decent camera that they can use, and with few filter adjustments you got yourself a great photo. But why does photo quality matters so much?
People like to see good images, especially since they got used to having good phones, good cameras, great filters and so on. Having a bad quality photo can create a bad reaction from your customer. Another tip to point out is that good quality photos means a free way of gaining more likes, and with that to getting more followers.
4. Start using GIFs
One of the best Instagram business tips that we can also give you is – start using gifs. That’s right, GIFs! Even though videos seem like a great post idea, most people just don’t have enough time to watch it till the end.
Most people watch videos that are 15 seconds long or less. That is why GIF format is more appealing than videos or even photos. GIFs are even shared more than JPEG or PNG formats and with that they are time and cost effective than producing videos. Another thing to point out is that is very easy to post GIFs on Instagram.
5. Use your stories
People love stories seriously, they are willing to spend hours just by watching them. Stories are a great way to connect with your customers. They can provide an emotional connection to your content which will make your customers more likely to buy into it and share with their friends.
If you lack inspiration for it, you can always follow other big brands and see the way they are doing it. Your story can be literally anything, the important thing is to use good captions and text as well as few emojis.
And for the end , our final bonus Instagram tips?
Your Instagram journey is never over. You should not focus only on constant engagement but also on how to get more likes and gain more followers. Without people to watch your posts and follow up on your updates, all your effort is pointless.
By following these Instagram business tips you can maximize your Instagram profile potential. So no matter how the network evolves, keep posting, keep engaging, focus on gaining more likes, getting more followers and receiving more comments.
Which Instagram hashtags are the most popular?
There are many Instagram hashtags that are popular, some of them are #love, #instagood #photooftheday, #fashion and so on.
Should I use Instagram ads?
Yes, Instagram ads are a great way to start if you are looking to boost your engagement high. They are also cheap and available for everyone.
Will my content generate leads?
That depends how much your content is related to who you are and what your brand is about. Nobody started perfectly, so even if your content is not generating leads at the start, there is always room for improvement.