Did you know that the average user spends 145 minutes on social media? This makes it the best marketing strategy currently. 93% of marketers use social media platforms to promote their products and services. If your business is not on social media, you are missing out on a lot of customers since it is only getting bigger.
Why Do You Need Social Media for Marketing?
The current generation is so obsessed with social media. For marketers, this is a chance to grow their businesses. Some of the prime networks every business, big or small, needs to have an active presence on include Twitter, Pinterest, Google+, Facebook, and Instagram.
When you scroll through your Instagram feed, you will come across sponsored ads appearing in between filtered pictures. These are aiming for likes, comments, and to attract customers. It is also impossible to visit your Facebook news feed and fail to come across several compelling ads that when clicked, direct you to the owner site.
However, before diving into paid ads, you need to build your social media channels with high-quality content, exceptional customer service, and eye-catching visuals. Once your channels are optimized, success follows by gaining loyal brand promoters, capturing leads, and transforming visitors into customers. The following are ways you take control of your social media channels and give them a facelift this year:
Create a Plan and Stick to It
The worst mistake you will ever make on social media marketing is to embark on your campaign without an execution strategy. To avoid having your content fall through the cracks, you need to limit how many tweets and posts you publish per day.
You can start by creating an editorial calendar using Google Excel Docs where you can compile all your content. Here you can set up a weekly publishing calendar and separate it by social channel and provide each column to a member of your team for feedback before posting.
Planning ahead of time enables you to make changes where it seems necessary. It also allows you to create quality posts that will generate a large number of likes and comments. You can also use social media management tools such as Hootsuite, TweetDeck, and Buffer to schedule posts ahead of time, monitor and manage your social feeds, and analyze your performance.
Manage Each Channel as an Individual Entity
Each social media channel needs to be treated as a separate body. Some content can be spread across all channels such as news. Some platforms also allow direct sharing of posts. However, you need to adjust your strategy of content delivery depending on the audience on that platform.
For example, LinkedIn has a more business-focused audience looking for educational content, compared to Instagram where you look for likes, comments, shares, followers, and visitors to convert into customers through visual content. You have to pay attention to your follower demographic on each network to share content that is appealing to them.
Making mistakes in the world of social media is unavoidable since we are all humans. Instead of ignoring mishaps, you need to embrace them and avoid repeating them. For example, when you miss a coma in a tweet or caption, you do not need to delete the post. Your followers are likely to notice if you make a habit of reposting.
For larger mistakes such as product errors or overcharge, you need to proactively respond in an apologetic manner. Such mistakes require you to send out content from all your social media platforms apologizing and addressing how the issue is being handled for your customers to be aware.
Put Massive Effort in Customer Service
When a visitor likes and comments on your post on Facebook, Instagram, or another social network and fails to get a response, trust is lost. Lack of communication makes your potential leads turn to your competitors seeking answers to their questions. But, when you deliver a valuable response in a timely manner, the visitor will be intrigued by your customer service.
As a social media manager, you can also award positive comments with coupons or free prizes. Such small but humanizing actions can easily turn visitors into customers and even into free promoters. Negative feedback needs patience and response for you to respond well. The following are steps you can take to boost your customer service:
- Assign a first responder to post, monitor, and manage every network your brand has a profile on.
- Create a troubleshooting library to handle arising complaints. This ensures any issues raised are addressed properly and in a timely manner.
- Be creative – use giveaways and a sense of humor to engage followers and convert them into loyal customers.
- Do not ignore any comment posted to your account – whether positive or negative.
Track Your Performance
When done manually tracking performance is a tedious and time-consuming task. It is important to set time aside to review vital metrics such as the number of likes, posts, follower growth, page views, clicks to your website or products, and many more. You need to look at each channel separately and compare it with your largest competitors to see how you are fairing.
If you do not have enough for manual tracking, you can invest in software to help analyze and track your data. Social media tools such as bit.ly, Google Analytics, and Hootsuite can help you find out what to alter and repurpose in the future. You should also present your results for review in company meetings to help plan for the future.
In this era where a large percentage of the world’s population is on social media, it is crucial to market your business online. Getting likes on Instagram retweets on Twitter, and other platforms can be achieved through the strategies above. In return, your business will be getting more exposure and potential customers.
Is Instagram good for ecommerce?
Yes. In various ways, the platform has already made generating sales on social media easier -- by leaps and bounds.
Is social media an effective marketing strategy?
Social media marketing helps to validate your brand and it's no longer optional. It's an essential way for companies to reach consumers.
Why have a social media strategy?
Having a social media strategy in place will ensure that your social media efforts are more fruitful, and are working to support your broader business goals.