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6 Ways to Use Instagram for Marketing Your Healthcare Practice

Instagram is a marketing jackpot for literally everything under the sun. From helping brands reach their targets to converting these targets into customers, this platform is a powerful tool for marketing products and services.

If you are a healthcare provider, you can make use of Instagram to gather new IG followers who you can provide your services to. From general services to specialized care, everything that you provide can be presented to your audience who can then access your services at the touch of a button.

Since there are certain elements in healthcare that can be explained better through short videos, users tend to expect a good deal of video content. This is why it’s essential to incorporate getting views for Instagram videos in your overall content strategy. Once you begin to increase your Instagram views, your visibility skyrockets. This, in turn, helps you gain more patients.


Alongside videos, there are many other strategies you can put in place for successful Instagram campaigns and other post promotions. Here are 6 most important ways to promote your healthcare practice on the platform:

1. Post Highly Relatable Content

Instagram generates up to 95 million posts daily. This means that if a post is not interesting enough, it may not get likes or engagement on the platform.
When it comes to posting your content on the platform, it’s important to make sure that your posts grab the attention of your audience at once. For your page to be successful, make sure that your content is high-quality and gets people to pay attention and engage with it.

It’s also important to never post similar or repetitive content. Instead, make your content fun by posting a variety of different things your followers would like to know more about, relate to, and finally engage with.

Since increasing likes and followers on the platform is super important, make sure you strike the right balance between images and videos.

2. Educate Your Audience

If you are a healthcare professional, you know how important it is to make people aware of their health conditions. This is because only if your patients have an in-depth idea about their health conditions will they want to access healthcare services.

For this purpose, Instagram acts as a perfect platform. You can use it to educate people about things like “how to exercise the right away”, “how to stop the cold from spreading”, or any other things related to your area of expertise.

Since the internet is full of myths and misconceptions related to healthcare, you can use Instagram to clarify these myths. This is where how-to videos or clips including professional advice can help.

3. Maintain Posting Consistently

Instagram requires patience and consistency in terms of getting your account to take off. This is why posting regularly is so important. Since users are always scrolling through their feeds, posting consistently helps your page remain in the minds of your audience.

When we say consistency, we also mean having a consistent theme for all your posts. This ensures that your followers recognize your posts at once. Having a consistent theme also makes your feed look presentable enough for getting Instagram likes and followers and also helps you increase your video views amount.

You can maintain your feed’s thematic consistency by using the same filters, color palettes, templates or text fonts. This will ultimately create a brand identity that your followers will relate to.

To ensure that your posts achieve the engagement they deserve, you can even buy Instagram likes. This in turn gets more people to like, follow you and make you gain more Instagram views.

4. Focus On Engaging With Your Audience

Increasing your Instagram reach takes place in a cycle. When you start engaging with your audience, your visibility increases which in turn increases your views and engagement and so on. If you constantly engage with your followers, you keep expanding your visibility which ultimately helps you increase your video views amount.

As a healthcare professional, be sure to always respond to your followers’ comments and messages. Because every follower could be a potential customer, it’s important to make sure that your responses make them place their trust in you.

You can even make use of call-to-actions (CTAs) to get users to comment on your posts. For example, a caption like “what are your goals to stay healthy this year” is sure to compel your followers to comment on your post.

You can even go live and answer your followers’ questions in real-time. To draw more engagement through stories, you can use stickers like Polls, Questions, etc.


5 Promote Special Events

Each time you plan to run an important event, make sure you use Instagram to promote these events so that your followers can attend them. This will also give you a chance to show your followers what your practice includes.

Additionally, if you’re running charity events, be sure to include that on your Instagram too. This will tell your followers how dedicated you are to your practice.

When promoting an event, make sure you create a hashtag and encourage your followers to post photos associated with that hashtag. This will not only spread the word about your event but it will also help you get more likes on Instagram.

6 Make Use Of Instagram Ads

While aiming for organic reach is great, users may not see your content unless you already have a large number of followers. This is why using Instagram Ads become important.

The best part about these ads is that they use Facebook’s powerful database to target your audience with a high level of precision. Instagram ads are also very economical when compared to other social media ads. This means you can now create highly targeted ads to get more Instagram followers and increase your video views amount by spending a relatively less amount of money.

Final Thoughts

A majority of the users tend to spend a good chunk of their time on social media. This means it’s easier than ever to target the users you want and also increase your Instagram video views. Once you get a good idea of what strategy works the best for you and follow it consistently, Instagram will become your magic marketing tool.

How do you promote a clinic on Instagram?

Use as many hashtags as you can as this will maximize the exposure of your post. However, Instagram allows a maximum of 30 hashtags per post. Use some of the most popular and trending hashtags on Instagram.

How does social media influence health care?

Social media provide HCPs with tools to share information, to debate health care policy and practice issues, to promote health behaviors, to engage with the public, and to educate and interact with patients, caregivers, students, and colleagues.

Who is the most followed doctor?

Doctor Mike. Dr. Mikhail Varshavski — better known as Doctor Mike — is your average family medicine doctor but with a combined social media following of eight million people.