All services are working Nov 23, 2022 🎉
Leoboost Blog/Instagram

How Much do Instagram Models Make?

This question many people ask. Instagram being one of the most popular platforms, it is also one of the best platforms to make money from. This might seem a highly controversial topic, mainly because a lot of people think that Instagram influencers, especially models, don’t deserve their earnings while others say that they are not doing any work at all. Either way, there are a lot of people who look down on them as well as up. Whichever statement that you support, one thing is for sure, these people are doing something right, otherwise they wouldn’t be popular and they surely would not make money on Instagram.

These models or influencers are good at attracting the right people’s attention at the right time which makes them millions of dollars as a result. Why is that? How do they achieve that status? By Influencing. Instagram has opened a whole new market for people who want to gain their living through a showcase of their lifestyle. An Influencer is someone who influences people who follow them through social media platforms.

In other words, if someone has a lot of followers on Instagram, brands and companies will definitely pay you to post their stories and advertise them on your account which will benefit everyone. They will earn money, and brands will get new customers. There are several different Marketing strategies that can help you start your Instagram Influencer business.


One of the most attractive Instagram models are usually bikini models. Having a nice body, became a main tool on gaining popularity, which is how most of these models are earning money. By promoting swimwear brands on their photo shootings, or any other nice clothes. Fashion magazines are slowly losing their purpose.

Another type of models on Instagram are GYM girls. With tons of models having nice bodies, fitness and GYM center became the next best topic. These types of influencers illustrated content on their Instagram accounts, and they are thought to be the hottest models. Things are changing rapidly, before companies would pay for commercials on TV, today instead we have Influencers that do that job. Hence, there’s a win-win situation for both sides.

Instagram became advertisement heaven for companies, because using hashtags it became extremely easy to target certain audiences. What makes this even easier are also insights, location tags and also other features.

But how much money do Instagram models actually make?

For example, entrepreneur and global personality Kylie Jenner makes an average of 1$ million for every sponsored post on her Instagram. This makes her the highest paid model/business person on Instagram and youngest billionaire woman ever in history. She is also the highest paid influencer on the web. After her, comes Selena Gomez with 800 000$ per post and Christiano Ronaldo with 750 000$ per post. Seeing these figures it is clear just how much the influencer market is worth, which is around 2.38 billion dollars.


Instagram Models vs. Regular Models

Younger generations are spending more time on their phones, YouTube, Netflix, Instagram than watching TV these days. That being said, models have more influence online. According to Gabrielle Epstein a very well-known Instagram model, said that she can make more money posting a single #selfie than working an entire week as a traditional model. When you have, like Gabrielle Epstein, over 100 000 followers and 25 000 likes on every post, you will earn the attention of companies looking to connect with those followers and customers. Danielle Bernstein, a model with over 1 million followers, is charging 15 000$ per post.

The only thing that separates Instagram models from regular modelling is that they don’t have to waste their money on agents. They can manage their Instagram account alone, and monetize it, also negotiate at their own pace. Even hiring someone for lighting the photos and styling it is cheaper than doing it within the model agency.

How much do Instagram models make with 500k followers?

10,000 to 50,000 Instagram followers: $250 to $500 per image. 50,000 to 100,000 Instagram followers: $500 to $1,000 per image. 100,000 to 500,000 Instagram followers: $1,000 to $3,000 per image.

Who is the highest paid Instagrammer

Highest paid Instagrammer is Kim Kardashian with 175.5 million followers.

How many followers do you need to be verified?

Verified accounts were the first to be able to add links to their Instagram stories. Without verification, you'll need at least 10,000 followers to access the feature. It builds brand awareness.