As a business owner in today’s fast-paced and competitive market, you don’t need anyone telling you that times are tough. Not only are they tough, but they are simply more competitive than they have ever been before. And, a lot of this is in part thanks to the Internet. The Internet has enabled smaller businesses to compete with much larger ones, in terms of advertising. Heck, you can take any business to a global level today thanks to the Internet and social media sites. One social media site, in particular, is Instagram. Instagram is not only one of the oldest social media platforms out there, but it is one of the most popular with the most members. That being said, getting recognized isn’t always the easiest thing.
Whether you are just trying to boost business or get yourself recognized, there are a number of ways that you can do so. And, it starts with getting followers. People are always more interested in what others are looking at. How does one get followers on Instagram?
Develop A Well Laid Out Plan
It doesn’t matter if you are building a home or planning a trip to the local amusement park, you have to have a well thought out plan. Sure, you can just up and go, but you won’t get the most from the experience. You’ll likely end up with a home that doesn’t include everything you wanted or you won’t get to ride all the rides that you could have. This very same concept applies to get followers on Instagram. Since you’re reading this, you’re clearly aiming to get more Instagram followers. However, this needs to be just a small part of a much larger plan that connects your entire strategy together.
The first thing you can do is, think about why you want to attract all this attention.
- Are you trying to increase your brand’s awareness
- Do you want to boost product sales
- Maybe you are trying to reach a new customer base
- Perhaps, you are just trying to grow a following
- Are you trying to drive more traffic to your site to increase the search rankings
You could even be trying to achieve all the above or something else entirely. And, that is more than okay. The key here is to know why you want the followers so that you can develop a well laid out plan. Staying focused on these tasks will help you keep your Instagram account consistent. It can also help you tell a compelling story that appeals to a new profile of visitors.
Define Your Audience Right Away
- How old are they
- Where do they live or does it even matter
- What kind of work are they in
- Are they in the same line of business as yourself
- How often and when do these individuals use Instagram
- Are you trying to help them solve a problem
- Are you trying to fulfill a need for them
Knowing the answers to these types of questions and similar ones will help you craft the right kind of Instagram content. Engaging content that will appeal to these individuals, and these individuals alone. You can’t just have followers, you need to have the right followers.
Create A Brand Story With Aesthetic
A brand story was mentioned earlier. This is something that is crucial and it is time to start thinking about it. You likely already have something in mind and that is a good starting point. That being said, there are several ways that you can go about doing this. Maybe you want to show off how your products are made. Maybe you want to try to humanize your business. Perhaps, you are trying to inspire by sharing a story as to how your product or services changed someone’s life.
It doesn’t really matter what you are looking to achieve, you have to maintain a consistent brand personality, visual look, and story. People should automatically recognize your posts when they see them.
Take Advantage Of Professional Services
Even though there are thousands to millions of people that use Instagram every day it is still hard to attract attention. Why do you think that everyone on the site doesn’t have thousands of followers? It’s because they aren’t doing the right things. That being said, doing the right things takes time, consistency, and work. What was mentioned above isn’t even the start, and you can clearly see that it is already a lot of work, consistent work. Not everyone has time for this, especially business owners. Luckily, there are reliable companies like LeoBoost that can help you boost your following.
This company has been in business for a number of years, and they provide services all across the globe to a diverse range of businesses. Not only this, but they can help you grow your presence in as little as just a few weeks.
Get A Good Bio And Profile
The heart and soul of any Instagram account is the profile. And, you must have a well-crafted one if you want to stand out. In fact, did you know that two-thirds of Instagram business profile visits are from non-followers? You need your profile to want to make individuals click that follow button. They won’t want to do this if your profile isn’t attractive and appealing. You can include any number of things and stories in your profile, but there are a few key things that you’ll want to ensure are there. You’ll want, your name, your username, your website, and right around 150 characters conveying your brand to your new audience. Show those new visitors why they should be following you instead of just sneaking a peek.