TikTok is blowing up! In February 2019, TikTok reached its first billion downloads. The app took just under eight months to gain half a billion more. These figures wouldn’t be as impressive if the app didn’t launch as recently as 2016.
If you already have a TikTok account or you are thinking about becoming one, you are probably wondering how to grow a big audience on TikTok.
How do you make your account popular? One of the things you have to consider, not only on TikTok but on all other social platforms as well is “When is the best time to post on TikTok?”
Finding the best time to post content on social media is not easy. There are many things that one must consider before coming to that conclusion, especially if you are just starting out. One of the reasons why finding out the perfect time is because trends form and change almost daily. Another one is that, just because you generate tons of likes and followers for a certain type of content at a certain time of the day, doesn’t guarantee that what you post next will give you the same outcome.
The time of posting your videos on TikTok is critical, some might say even more so than on other platforms. The timing of your posts can determine just how many people actually see your content in #ForYou section.
Imagine you want to post something for kids, while kids are at school, it’s highly unlikely that many of them will see it compared to the timing when kids are at home.
Or for example posting it during the weekend can guarantee you higher engagement just because most people are having more free time to use their phones.
So how do you find the best time to post on TikTok?
The answer to this question is not so straight forward. Before getting some schedule for yourself you need to consider a couple of things.
Ask yourself: Where is my audience located? What time zone is that?
Everybody in the whole world is using TikTok. What might seem the best time for me, doesn’t necessarily mean it is the best time for someone else.
Another question to ask is: What time is your audience awake? Once you figured out where your audience is located, now it’s time to figure out when they are awake. What seems the best time to post on TikTok for someone in that time zone? When can they actually be free to browse through TikTok?
Having to answer these questions might seem hard, but nothing to worry. Building up a content schedule strategy around it is a great start.
If you are confused or not sure about it you can also always take a look at what others are doing. When do the competitors post? How do they post? Do they post often and at different times?
All of this goes into the final calculation on what is the best time to post on TikTok.
Based on research, here are some results from over 100 000 posts that have been analyzed to find the best engagement rates.
- Monday: 6 AM, 10 AM, 10 PM
- Tuesday: 2 AM, 4 AM, 9 AM
- Wednesday: 7 AM, 8 AM, 9 PM
- Thursday: 9 AM, 12 PM, 7 PM
- Friday: 8 AM, 1 PM, 5 PM
- Saturday: 11 AM, 7 PM, 8 PM
- Sunday: 7 AM, 8 AM, 4 PM
However, a small tip that we can provide you with is that, there is always some “general” best posting time, for every platform, based on overall stats.
Which you can use in order to just start posting. It may work out for you , and it may not, but it will definitely give you some starting point, and base structure until you find that best post timing for yourself.