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The Most Popular Hashtags on Instagram in 2021

Being one of the best marketing platforms out there, Instagram provides you with free services to spread the word about who you are and what your business is about. With all kinds of different types of posts and with only a few taps away, you can easily boost your engagement and get the right attention.

Whether you are using Instagram for personal use or your business, it is critical to know how to use Instagram hashtags, in order to take the proper advantage of this powerful app. If you thought that a good quality image, video or story is enough, think again.

Even though you have literally free advertising using Instagram, it is not as easy as it might seem. One of the key points to a good post is not just quality content, but also using best Instagram hashtags for it.

What Is an Instagram Hashtag?

Before we jump into what are the best Instagram hashtags in 2021, we need to understand what is an Instagram hashtag and how to properly use it.

An Instagram hashtag is a single word or can be a series of words that are used to describe your post. You can recognize them by seeing a hash symbol, and are placed in an Instagram post’s description or comments section below.

The sole purpose of these hashtags is to help Instagram understand your content, organize it and categorize it. This allows the platform to present the right content to the right users, based on their interest.

If you are an active social media user, it is likely that you have already seen hashtags in action.

Hashtag started being popular when it was first brought to Twitter back in 2007. However, the very first hash symbol was used on Internet Relay Chat (IRC) to label groups and topics that were available across the entire network in 1988.

They were used for grouping similar messages and content to make it easy for users to find the information they were looking for. Today, the hashtag’s popularity is mostly on Instagram, as they are the key of bringing traffic to your posts.

Instagram hashtags in 2021

Why Should I Use Hashtags on Instagram?

There are several reasons why you should use hashtags on Instagram, and all of them are equally important. Using them you can gain more likes. Using good hashtags with your content will give you a chance to get your post in front of a relevant audience.

Another good reason is that you can get more followers. People love seeing good posts with the relevant topic that they are interested in, that way you can instantly get followers by using that emotional boost that your posts are giving.

You can also use hashtags in your Instagram bio. This is an effective way to promote your preferred hashtag right at the top. Another way you can use hashtags is for research.

Follow hashtags on Instagram. Following them allows you to see updates from that hashtag on your Instagram feed which you can use for market research by spying on your competition.

And final but not least important is if you are Instagram business profile, you can use Instagram insights to measure your Instagram hashtag success. Below your posts you can see on the left side “View insights”. Tapping there you can get analytics about your post. Information such as shares, replies, likes, profile visits, reach, impressions and so on.

Instagram hashtags

But.. how to find the best Instagram Hashtags?

You don’t necessarily need to use the most popular Instagram hashtags in order to boost your engagement with your post. That could end up hurting your profile, and be not as effective. Sometimes it is better to use lower reach hashtags but relevant to your audience.

The main purpose of using hashtags is to increase the chances of people visiting your profile. That is why it is important to be strategic about the hashtags that we want to use.

The most important thing about how to find the best Instagram hashtags is to research your audience. Get to know them, who they are, what they want and need, and how you can fit in all of it.

By researching your audience you will have to also research your competitors. Take a look at which hashtags are they using. What kind of combination of hashtags, description and post content are they publishing. This will give you an idea for your own hashtags.

Another way is to visit Instagram influencers. Don’t hesitate to go a little bit out of your area. Sometimes it is good to mix things up if mixed properly.

And finally don’t forget to use already mentioned Instagram insights. This powerful tool gives you exactly what you need. It points out what you are doing right and what you are doing wrong.

What are the best Instagram hashtags in 2021?

Here is a list of top Instagram hashtags in 2021:

  1. #love
  2. #instagood
  3. #photooftheday
  4. #fashion
  5. #beautiful
  6. #happy
  7. #cute
  8. #tbt
  9. #like4like
  10. #followme
  11. #picoftheday
  12. #follow
  13. #me
  14. #selfie
  15. #summer
  16. #art
  17. #instadaily
  18. #friends
  19. #repost
  20. #nature

Using some of these hashtags if relevant to your posts can bring you engagement and help you out in reaching the right audience.

But before you go to your posts and blast them with hashtags, an important Instagram tip to know is that sadly there is a hashtag limit of how many hashtags you can. It’s not possible to post more than 30 hashtags per post on Instagram.

As discouraging as this may sound it is not as bad as it seems, because this can guide you to make the best choices for the hashtags you use when posting content.

Instead of blasting those hashtags as many as you can, try to limit yourself to around 10 per post.

Is it OK if I add only 5 hashtags?

Yes, it is, however the more hashtags the more chance your post will appear to relevant users.

Should I risk adding non relevant, but popular hashtags to my post

If you really think it will not have some negative feedback, then sure, test it out.

Can I follow some of the hashtags I am interested in?

Yes you can, and that way you can see all the popular post with that hashtag.