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Leoboost Blog/Instagram

The Ultimate Guide for Advertising on Instagram in 2021

Advertising on social media used to be very expensive. However that is not the case anymore. Social media advertising is one of the most effective advertising types out there. And it is cheaper than any form of advertising available today. It is one of the only forms of media that can expose you to over 1,000 people for less than $3.

What makes it even better is that it is not too hard to create a successful ad, since users are already used to the apps and are familiar with it. The same goes for Instagram.

With only a few taps, and a few bucks you can advertise on Instagram and reach a min of 1000 people in less than a day. With a potential audience of one billion users, Instagram ads became a key tool for anyone who wants to advertise anything on Instagram. From advertising your profile, to your shop, website, products whatever that you can think of. Instagram ads are posts or Stories that you use to promote to users on their Instagram feed.

They look like regular Instagram Posts, but you can easily identity them with a label word “Sponsored”. Most of them usually include some call to action button, in order to drive traffic to their websites, landing pages, profiles or conversions.

How to advertise on Instagram

Instagram offers several different ad formats:

  • Stories ads
  • Photo ads
  • Video ads
  • Carousel ads
  • Collection ads
  • Explore ads
  • IGTV ads
  • Instagram Shopping ads

Each of these works for different advertising goals, as they have different call to action buttons available.

How much do Instagram Ads cost?

There is no straight forward answer to this question. Many factors are included before your final cost is concluded. Some of them are: targeting (who do you want to target), ad placement, ad format, time of the year etc.. It all depends on how much you want to spend on it, what is your budget, what are you trying to achieve , and how much are you willing to spend per result.

If you are aiming high, or your plan is to aim high, our recommendation is to start very low at the beginning and do your own estimation on how long it will take you and how much money to reach the end goal.

The most important thing is to say that – You can advertise to literally any budget. From as little to 5$ to as high as 10 000$ a week. You control your Instagram ads costs, by setting a campaign spending limit, daily budget and a bid strategy.

How to advertise on Instagram?

Before we jump into this, an important thing to know is that if you want to advertise on Instagram you will have to make your account a Business account. Personal types of accounts can’t advertise. The simplest way to advertise on Instagram is within the app itself. But the method that offers the most customization options is to create your Instagram ad using Facebook ads Manager.

  • The easiest and best way to start advertising on Instagram is to promote an existing post on your Instagram profile or post the one that you would like to advertise..
  • After that, you will have a “Promote option in the bottom right corner.
    Tap there and Select your goal: More profile visits, more website visits, more messages.
    Note that “Website visits” have an edit button below, where you can edit what exactly you want from website visits. Sign ups, contacts, booking and so on..
  • After selecting your goal, tap The arrow in the top right corner
  • Now we are at “Select target audience”. Here Instagram lets you create who are the people that you wish to target. Are they similar to your followers or you want another type of group of people to target.
    After you are done, tap the arrow in the top right corner again.
  • Here we are at “budget and duration”. Here is where you set your costs, cost per day including the duration of the ad.
    The more money you add to the add, the more estimated reach of people you can get. Which it tells you as you move the options left and right. Once done tap the arrow again.
  • And now we are at the final screen, where Instagram lets you take a look at all of your selected options.
    Here is also where you need to pay for the add, by adding the payment method.
  • Once done, tap on “Create Promotion” and ta-da. You are ready to go!

Instagram ads

Before you go along and create the ad, we will point out a few Instagram ad tips. Most important thing is to know your audience. When you know your audience well, that is one step ahead already of a successful Instagram ad. Think about who do you want to target and what do you want to achieve with it, what is it that you are offering. Another thing is to use text wisely.

The well known rule “An image is worth a thousands words” is something that is very very good to use in this case. A simple image can bring you thousands of potential customers, all you need is a little bit of creativity but also some market research. Check what your competition is doing and try to mimicate that.

If you want to read more in detail on how to advertise on Instagram, it’s never bad to read the official instructions and guide from Facebook itself.

Is Instagram Advertising Right for Your Business?

Implementing Instagram ads into your marketing strategy can really boost your engagement. Instagram is a worthy platform if brand recognition is your aim.


If I start promoting on Instagram, will I have to do it often?

No, Instagram ads are there to help you get started. Whether you want to continue using Instagram ads later on or not, will be totally up to you. Measure the decision based on the results that you get from your first ads.


How long should I advertise on Instagram?

The answer depends on the results of your ads. Maybe you should advertise only during holidays, or during summer breaks for example. The answer depends on your target audience and based on your previous ads results.