If you are looking into making your social media marketing plan for a personal use or business use, first you should get an overview of the distribution of social media usage. Today’s Internet world is mostly all about social media.
Whether you are looking for a way to connect with your friends and acquaintance or spreading the word about your business, you will need at least one account on one of the most popular social media platforms. Before it used to be only Facebook, but today we have plenty of different choices to go with, and they all bring something different for us.
Given the growing penetration and usage of social media these days, you should start your efforts by focusing on the platforms where you find yourself the most. To do that, you first need to find out which social media platform has the largest user base.
Top 5 Most Popular Social Media Platforms
With 2.8 billion active users as of January 2021, Facebook continues to reign strong as the latest statistics show. This means that nearly half of the 4.2 billion active social media users are active Facebook users. Facebook isn’t only the social media platform with the most active users, but also the platform on which people spend the most time with an average of 60 minutes per day, compared to the other most popular social platforms such as YouTube, Instagram, TikTok, Twitter and other.
Second on the list of the most popular social media platforms is YouTube with 2.3 billion active users. With thousands and thousands of videos being uploaded to YouTube everyday worldwide, it’s highly unlikely for your video to get noticed, however it’s not impossible.
The third is WhatsApp with 2 billion users while the fourth place of the most popular social media platforms is Facebook Messenger, with 1.3 billion active users. However, these two platforms are classified as platforms for messaging, chat and/or calls, unlike Facebook and YouTube.
Next on the list we have Instagram and right after Instagram WeChat, China’s version of WhatsApp, both of which have over 1.2 billion active users. However, we should not forget that Instagram, Facebook Messenger and WhatsApp are owned by Facebook. That being said, these statistics make a clear picture of Facebook’s domination on social media ranking.
Seeing these rankings might pop the question: Wait, what about TikTok? Well, at the moment fashion, publishing, and entertainment companies are just starting to play with TikTok.
As the platform grows, we might see it expand to other industries that are able to get creative and visual with their marketing tactics. So you might not want to focus all your social media resources on TikTok just yet.
However it is never late to start familiarizing yourself with the app cause it will not be a surprise if this app outpasses most of the ones that are in the top 5 most popular social media platforms. Seeing all of these options, choosing which platform to pick can seem difficult, which is why there’s plenty of time to test them all.
Whether you like most of them or some of them, one thing is for certain – we won’t be bored in 2021.
Which social media is growing fastest?
Instagram is one of the fastest ever growing social media platforms. In June 2018, it finally reached 1 billion monthly active users.
Which social media platform pays the most?
All social media platforms are good candidate to get paid, however before you get to that point, your profile needs to have high engagement.
Will TikTok become more popular than Instagram or Facebook?
Even though both Instagram and Facebook are very high on top of the list, TikTok has very big chances to outperform them both in 2021.