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Leoboost Blog/Instagram

What is Instagram Reels? The Ultimate Guide

Instagram Reels is a new Instagram feature made for users who want to create 15 second long video clips with music. They can Share it on their stories, explore feed and the new Reels tab on their user’s profile.

If it seems familiar to you, it is because everyone is comparing it to TikTok. Similar to TikTok, Reels is the latest video feature on Instagram that is now available to all users. Instagram Reels has its own version of the ForYou page (like TikTok).

You probably noticed an icon in the middle of your Instagram screen that reminds of a small camera. The page is called Instagram Explore Page. There you can see not only Reels of the users that you follow but also Reels from popular trending accounts and topics on Instagram.

If you are wondering how to get your Reels there, well that’s where it becomes tricky. It is still not very known how the Reels algorithm actually works.

It’s Likely influenced by who you already follow, what type of topics have you been searching for, hashtags you have been tapping on, what kind of content you interact with and where you are located.

As you are scrolling, you can notice some Reels have a label called “Featured” above the caption. According to Instagram “If your reel is featured in Explore, you’ll receive a notification. Featured reels are a selection of public reels chosen by Instagram to help you discover original content we hope will entertain and inspire you.”

Instagram 2021 reels tutorial thumbnail

How to Create Reels?

If you want to try out and create your own Reels, select reels at the bottom of the Instagram camera. You will see a variety of creative editing tools on the left side of your screen to help you create your real.

Tools like audio, where you can select the song you want to use, from your Instagram music library; Effects, that you can add. Text and other objects; Speed of our video, which you can adjust based on the music track you picked.

All of this can seem difficult if you haven’t been using it before, but once you complete it, your Instagram Reels can be just as cool as everyone else’s.

Instagram reels

How to Use Instagram Reels For Business?

Every time Instagram adds some new feature to its platform that only means more opportunities for all of us, especially if you are having an active business profile on Instagram.

Reels make it easy to build genuine relationships with your customers and strengthen the community that you are trying to build. They are also a fun and engaging way of connecting with your audience.

Even though Reels haven’t been around for a very long time, they are showing to be another way for brands and creators to boost their engagement.

Some of the ways you can use this in your marketing strategy is to use Reels to teach your followers something new for example. Share educational content or show them who you are in the most trendy way.

Look at the Reels as a free video commercial, where unlike TVs here you have a million of potential viewers and customers.

For whichever reason you are interested in Instagram Reels, one thing you should not forget and that is: always use hashtags and descriptive captions.

This way you will let Instagram know what your Reels is about, and also your viewers can find out more about you which can only give them another more reason to tap on that profile of yours.

Are Instagram Reels important for business?

Not necessarily, but they can boost your engagement, if used properly.


Can I watch Reels on the specific profile's home page?

Yes, you just need to go to the Profile sections and then tap on the Reels section to explore all the videos. It is next to IGTV, Pictures and Saved tab below the bio


Are hashtags important for Instagram reels?

Yes, same way as they are important with any other regular post.