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Why You Need Social Proof When Selling Products on Instagram

Social proof is the notion that people will follow the actions of the masses. It is an idea that when many people behave in a particular way, it must be the right behavior. Human beings have a desire to fit in and be accepted for who they are. This affects their purchasing behavior making it necessary for you to have social proof to sell online.

When selling on Instagram, potential buyers assume buying from you is right based on the frequency of sales you make. To gain social proof, you need to ensure you get more likes on Instagram than your competitors


Why is Social Proof Important?

One of the best and biggest forms of social proof is collecting testimonials. It is a big opportunity that the majority of businesses fail to utilize. You should therefore reach out to past customers and request them to leave reviews you can share on your website. Testimonials add credibility to the products and services you offer.

Most buyers trust online reviews as much as they trust personal recommendations from family and friends. This has made influencer marketing a popular part of many businesses’ marketing strategies. Social proof adds more favorable language about your business in several places online thereby helping with your search engine optimization.

When you reach out to your customers about their opinions, it shows them that you care about their experience with your products. This strengthens your relationship with them turning them into return customers and making it more likely for them to recommend you to their friends and family.

How to Get Social Proof

The quickest and most efficient way to build social proof on Instagram is by buying affordable Insta likes and followers. When IG users see thousands of other users following you and liking your posts, they are likely to like it too just to fit with the rest of the crowd.

Here are some ways to get social proof:

Partner With Influencers

Influencers are Instagrammers who have already gained trust and loyalty from the audience you are trying to convince to buy from you. Influencers’ posts gain likes within minutes making them suitable for product promotion.


When choosing an influencer, you should ensure that they are relevant to what you offer. If they are not, even their audience will not be interested in your products. Partnering with influencers helps build brand awareness and attract new followers meaning your posts gain Instagram likes faster than before.

For more effectiveness, you can work with several influencers and track who is blowing up your Instagram likes and comments hence social proof. If you are a small upcoming business, it is best to partner with micro-influencers whose engagement is high. Even as you work with celebrities and macro-influencers, you should always consider the engagement before checking the follower count.

Online Reviews

If you use sites like Amazon, Google, or Yelp to sell your products, it is likely that you have reviews you can share to your website and social media platforms for more credibility. You can highlight the best reviews on Instagram and tag the person who left the review. It will make them feel appreciated.

Encourage User-Generated Content

You can use a hashtag to track your consumers’ responses to your products and services. This way, you will get more Instagram traction and social proof. When you come up with your own branded hashtag in your marketing campaign, it becomes easier for people to find your content. User-generated content is likely to get more Instagram likes easily thereby boosting your social proof.

Start Conversations With Your Audience

Did you know that 44% of customers feel more connected to a brand when they participate in relevant conversations? Promoting your products on Instagram is not all about publishing brand content. It also involves starting conversations with your customers as people love communicating with brands they admire and follow.

When you start a dialogue with your customers, they feel more valued and heard which gives them a valid reason to share their thoughts about your products and services on other social media platforms such as Twitter, YouTube, Facebook, and Tumblr.

The best way to initiate conversations with your followers is to create IG captions that motivate people to share their opinions and thoughts in the comments section. Such posts receive a lot of engagement and help increase your likes. When using Instagram Stories, you can include the question sticker which allows you to collect questions from them and understand their concerts.

Survey New Clients

After completing a successful transaction, you need to give the customer enough time to try out the product before reaching out to them for feedback. You can increase the response rate by awarding them with a free gift or coupon code for their time. Such feedback creates social proof as well as gives ideas on what to offer people to keep them coming back for more.

Promote Your Referral Program

Most people who have had a positive customer experience are eager to talk about it on social media. This attracts more users to your account hence new followers, more likes, and growth of social proof. You can encourage more customers to recommend you to their families and friends by setting up a customer referral program.

Human beings prioritize information from their dearest and closest people making a referral program to generate great business results. On top of increasing sales, it also gets you social proof.

However, setting up a referral program is not enough to get you results. You need to spread the word about it on Instagram and other platforms. When your customers start talking about your business on the web, you can repurpose their reviews and publish them on your main feed for worried potential consumers.

With time, social proof gets stronger as you get more to collect and display. Focusing on providing quality products and exemplary customer service to your customers makes social proof easier to come by.

What is an example of social proof?

An Instagram post or tweet about your product by a celebrity or influencer. It can also be when your current users recommend your products and services based on their experiences with your brand.

How many followers do you need to be an influencer on Instagram?

Statistics show that you need somewhere between 1 000 and 100 000 to be on the right track of becoming a professional Instagram Influencer.

How many followers does it take to get a blue check?

Without verification, you'll need at least 10,000 followers to access the feature. It builds brand awareness. With a blue check, people are going to be buzzing to know who you are and what you're about!